Software's Infinite Leverage
Archimedes, one of the greatest scientific minds in antiquity (c.287-212 BC), was the first to describe the mathematics of levers. Given...
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HELLER HOUSE BLOG
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- Feb 21, 2020
- 15 min
Twilio's Master Plan
You’ve probably used Twilio many times without ever knowing it. When a website sends you a text message with a code for two-factor authentic
- Feb 20, 2020
- 10 min
GEICOs of the 21st Century
The big picture is that software is eating the world—that is, many of the products and services developed over the past 150 years are transf
- Jan 15, 2020
- 3 min
The Big TV Ad Shift
Roku was founded by Anthony Wood in 2002. Recall that in 2002, the internet was in its infancy, and streaming wasn’t yet a thing (Netflix...
- Jan 14, 2020
- 9 min
We ❤ Slack
Slack Technologies is another recent investment we made. I’ve been following the company for a few years, and this year I had the...
- Jan 13, 2020
- 10 min
Shopify's Ambition
Shopify’s goal is to build a global operating system for retail. To understand what this means, think of Shopify as a website anyone can...
- Jan 10, 2020
- 10 min
Ecosystems Squared
You have probably heard of Square’s first product, launched in 2010. It was a credit card reader that plugged into the headphone jack of...
- Jan 9, 2020
- 7 min
What Good is Facebook Libra?
Payments are an interesting space undergoing a lot of innovation. Last month, our partnership became part owner of what could become the...
- Apr 10, 2018
- 10 min
From Franchise to Ordinary Business
What is most susceptible to disruption after all, traditional or new technologies?
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